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To help support the important relationship between patients and physicians, Pfizer turned to The SPI Group to create a Web site for the Pfizer Medical Humanities Initiative. The site, Pfizer Positive Profiles, www.positiveprofiles.com, provides recognition to caring leadership in the healthcare field and also encourages students to consider careers in medicine. The SPI Group continues to maintain the site's content, including program information, news and resources. In addition, we promote the site by establishing cross-links with other related Web sites, to expand the audience of Positive Profiles.

The Pfizer Medical Humanities Initiative is a research and educational program committed to understanding and enhancing the patient-physician relationship.