The SPI Group worked with GE Lighting to promote GE Lighting's consumer Web site, gelighting.com, and raise brand awareness among consumers. Our online communications program included Web site content syndication, search engine optimization, online banner advertising and online public relations. Our efforts helped develop relationships between gelighting.com and other relevant Web sites to reach new audiences.

In addition, through online promotions and sweepstakes, The SPI Group helped GE Lighting launch the GE Reveal light bulb to consumer audiences online. Our online marketing tactics helped generate an opt-in e-mail list of more than 80,000 consumers to which GE Lighting can communicate about new products.