To build awareness and drive traffic to KeyBank's consumer Web site, www.keybank.com, The SPI Group designed an online marketing strategy. Our approach involved syndication of KeyBank content to other related consumer Web sites, with banner ads and cross-link partnerships.

To draw a variety of loan consumers to keybank.com, The SPI Group researched and approached Web sites related to specific vertical industries, including home improvement, personal finance and boating, among others. KeyBank provided content specific to these audiences and enabled visitors of these Web sites to apply for mortgage or loan online. The SPI Group also designed a number of banner ads to support this outreach effort.

Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $86 billion. Key companies provide investment management, retail and commercial banking, retirement, consumer finance, and investment banking products and services to individuals and companies throughout the United States.