The Lerman Container Company turned to The SPI Group for help launching its new online exchange, B2BPKG.COM, to their trade audience of packaging distributors and consumer products companies. The new concept improves efficiency in the way the company works with its customers.

To introduce B2BPKG.COM, The SPI Group created an aggressive communications campaign, including trade media relations and trade show support. To assess the business needs and perceptions of B2BPKG.COM's audience, The SPI Group created a Customer Advisory Board, for the first time providing Lerman Container Company with valuable input from customers.

The SPI Group's PR program helped place B2BPKG.COM in feature articles in the packaging trade press as well as in the local business media.