Coldwell Banker Real Estate Corporation turned to The SPI Group to help promote and gain recognition for the brand's consumer Web site, coldwellbanker.com, among real estate consumers and potential franchisees. We developed a strategic recognition program which leveraged industry awards opportunities to promote the value and benefits of the site and identified well-known award programs. As a result, coldwellbanker.com won more than 30 awards to date, generating significant visibility and recognition within the industry and among the brand's target audiences. This exposure has helped the site generate more than 25 million total page views monthly and help capture more than 13,000 customer leads each month for the local offices.

In addition, The SPI Group implemented similar programs for other areas of Coldwell Banker Real Estate Corporation, including the company's internal communications group and the Coldwell Banker Concierge program. Our efforts yielded a 2003 Gold Reggie Award (Promotional Marketing Association of America) for the Coldwell Banker Concierge program, which was featured in Brandweek Magazine.

Coldwell Banker Real Estate Corporation is America's premier real estate company, with 3,500 local offices and more than 101,000 Sales Associates. The SPI Group has a long history of promoting the Coldwell Banker brand and its services through traditional and online public relations tactics.