Marsh USA, Inc., a subsidiary of Marsh & McLennan Companies (MMC), is the world's leading risk and insurance services company. Following a major consolidation of Marsh's New Jersey operations, The SPI Group was charged with branding the new Marsh NJ name within the state's media outlets.

Following an introduction to Marsh NJ, The SPI Group recognized that the firm had a number of practice area leaders with expertise on newsworthy topics. The SPI Group developed a strategic communications "experts" program to connect Marsh NJ experts with New Jersey media outlets, developing topics with broad appeal. We developed topics in the areas of fire safety, e-commerce and workplace issues, among other topics of value to the media. Our campaign generated a number of feature stories of interest to business and consumer audiences, including two front-page business section stories in The Star-Ledger during a three-week period.