Public Relations

case study: NJ SHARES

To promote fundraising and development for NJ SHARES, The SPI Group designs and writes the NJ SHARES Annual Report. NJ SHARES is New Jersey's only statewide fuel fund that provides relief to working class households that cannot pay their utility bills.

Each year since 2000, The SPI Group creates a professional design for the NJ SHARES Annual Report, highlighting the diversity of people the organization serves, while acknowledging the intake agencies, non-profit organizations and utilities that support the organization. The Annual Report serves as the official document of NJ SHARES, positioning the organization as one of New Jersey's leading non-profit organizations.

In addition to the Annual Report, The SPI Group created a companion brochure, which, for the past two years, has complemented the Annual Report by using the same design. The brochure is used to raise funds and create general awareness among the public. The Annual Report and companion brochure won First Place in the 2004 National Fuel Funds Network annual competition.

Sponsored by New Jersey's leading energy companies and non-profit organizations, NJ SHARES assisted more than 7,000 New Jersey working-class households in 2003.

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