The SPI Group works with Solomon-Wolff Associates, an independent market research firm, to promote the firm as an expert in the personal communications services market. While Solomon-Wolff has a great deal of expertise and targeted market research data, awareness of the firm was low.

Our work involves a business and trade media relations program, publicizing the survey findings of Solomon-Wolff research studies and identifying trends in personal communications. Our efforts helped raise visibility and position Solomon-Wolff Associates as an authority in the filed, resulting in significant coverage in consumer and trade publications, including Telephony and USA Today. The visibility has offered the firm the opportunity to participate in a number of speaking opportunities at industry trade shows.