The SPI Group helped develop and market four online sweepstakes for GE Lighting, generating an opt-in e-mail list of nearly 80,000 consumers. In addition, the promotions helped to bring more than 300,000 visitors to their new product Web site, www.GEReveal.com. In addition, The SPI Group designs, distributes and maintains four online newsletter for GE Lighting for both consumer and business-to-business audiences.
