MEET THE SPIES

We are a diverse, talented and passionate group.
Together, there’s no problem SPIes can’t solve.


Kate Bird
Digital Strategy and Project Lead

Work Motto:
“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.”
~ Dwight D. Eisenhower

Life before SPI:
I began my career as a PR intern for a music publicity firm in Brooklyn while studying media and public relations at William Paterson University. After I received my degree, I traveled to Cape Town, South Africa where I served as a social media intern for a fun environmental organization. Upon returning home, I worked as an office coordinator for an international amusement rides company, and in pursuit of my love for all things digital and social, I eventually found a home here with The SPI Group!

What’s in my tool belt:
Strategy, project management, corporate communications, digital communications, social media strategy and management, market research, web analytics.

  • BABIES

  • BRUCE

  • BROADWAY

  • BILLY

THE OTHER SIDE

Life Motto:
Don’t sweat the small stuff…and it’s all small stuff.
~ Dr. Richard Carlson

Alternative Title:
Mama Bird

What I'm About:
My kids, my husband, my family, my friends, a good cup of coffee, a good book and a good laugh.

Hidden Talent:
Decent artist and I can carry a tune (at least I think so).

Will Brucella
Account Manager

I serve on a variety of accounts supporting internal communities, project managing, creating and developing content, and QA testing.

Work Motto:
“The only place success comes before work is in the dictionary.”
~ Vidal Sassoon

Life before SPI:
Prior to joining the SPI Group, I interned with PR and marketing companies Astonish Media Group in New York City and DJH Marketing Communications in Red Bank, NJ, where I wrote press releases, pitch letters and web content. During my time at school, I also worked in the Monmouth University Writing Center where I helped students draft, edit, revise, and organize academic papers.

What’s in my tool belt:
Research, Project Management, Writing, Social Media, QA Testing, Google Analytics, client communications and basic html knowledge.

  • AMUSEMENT

  • DINOSAURS

  • TRAVEL

  • BOOKWORM

THE OTHER SIDE

Life Motto:
“Don’t let your dreams be dreams. JUST DO IT!”
~ Shia Labeouf

Alternative Title:
Research, Project Management, Writing, Social Media, QA Testing, Google Analytics, client communications and basic html knowledge.

What I'm About:
If my nose is not currently in a book, I enjoy writing, traveling on world adventures, and trying to teach myself the ukulele. Did I mention I love dinosaurs?

Hidden Talent:
I’ll let you know when I find out where they are hiding.

Dream Occupation:
Paleontologist

Mike Dooley
Senior Web Developer

I maintain, develop and design for our client’s sites.

Work Motto:
“Just do it.”
~ Shia Labeouf

Life before SPI:
I started at SPI Group as an intern my senior year, spring semester, at Seton Hall University. The summer after graduation I was hired full time and have been here ever since.

What’s in my tool belt:
Code development, CSS, graphical implementation, site layouts, jQuery.

  • CAPE MAY

  • GIANTS

  • KIDS

  • PASTA

THE OTHER SIDE

Life Motto:
“You want to know what it’s like having a fourth kid? Imagine you’re drowning, then someone hands you a baby.”
~ Jim Gaffigan

What I'm About:
I keep busy at home with my wife and four kids who I love dearly.

Hidden Talent:
I like to cook, painting, can throw a football over them mountains.

Ellen English
Senior Director

I provide strategic communications counsel, executive writing support, and overall account management.

Work Motto:
“Working hard and working smart can sometimes be two different things.”
~ Byron Dorgan

Life before SPI:
I began my career at pharmaceutical company Merck in a variety of corporate communications roles, and then moved to Google, where I was the executive communications lead for several Sales executives. Then I found SPI!

What’s in my tool belt:
Writing everything from speeches to web copy, strategic communications expertise, including M&A and crisis experience, internal communications, project management and account management.

  • GO DUKE!

  • DISNEY MAGIC

  • THE ENGLISH GIRLS

  • A SHORE SUMMER

THE OTHER SIDE

Life Motto:
“Don’t ever confuse the two, your life and your work. The second is only a part of the first.”
~ Anna Quindlen

Alternative Title:
CEO, CFO, COO, and CMO of a family of five, plus one dog and much chaos.

What I'm About:
My family. Jersey Shore. Lots of TV. Disney. Great literature and a warm cup of tea.

Hidden Talent:
Lip synching songs, including Eminem and Mumford & Sons; deciphering acronyms.

Mike Enriquez
Graphic Designer

I design and develop webpages and other imagery for print and social media as well as editing images and video as necessary

Work Motto:
“Facts can be turned into art if one is artful enough.”
~ Paul Simon

Life before SPI:
After earning a Bachelor’s Degree in Graphic Design from The College of New Jersey I worked for an internet marketing company designing websites and ads for paid marketing. Next I worked as a media producer for a tool manufacturer and gained experience with product photography, packaging, and the design of other various print materials. I also work on a variety of freelance projects which include WordPress and e-commerce development.

What’s in my tool belt:
Web design and development across various platforms, WordPress & mobile-compatible layouts, e-commerce development & management, social media, data management, heavy photo editing/retouching, extensive print experience & customer service.

  • CATS

  • GEAR

  • TWINNING

  • VERMONT

THE OTHER SIDE

Life Motto:
“There’s never enough time to do all the nothing you want.”
~ Bill Waterson (Calvin & Hobbes)

Alternative Title:
Mad Scientist/ Music Addict

What I'm About:
I love to play music and experiment with gear, go to concerts, take drives and hikes in upstate New York, collect vinyl/other old things, and visit with family and friends.

Hidden Talent:
I play upwards of five instruments & have an identical twin brother.

Vacation Spot:
Burlington, Vermont

Amanda Feliu
Director

A tech-savvy business communicator who specializes in Editorial and strategy development for internal communications.

Work Motto:
“We will either find a way, or make one.”
~ Hannibal

Life before SPI:
Various roles at The Sawtooth Group, one of New Jersey’s leading advertising agencies.

What’s in my tool belt:
Writing, editing, proofing/QA, project management, internal communications expertise, awards programs

  • EJ AND EMMABUN

  • FAMILY

  • HALLOWEEN

  • BUNNY SELFIE

THE OTHER SIDE

Life Motto:
“Hakuna Matata.”
~ The Lion King

Alternative Title:
Super Mom

What I'm About:
My family is my world! Everything I do is for them.

Hidden Talent:
Opera Singer

Vacation Spot:
Disney World!

Tom Gianinio
Junior Graphic Designer

I’m a Junior Graphic Designer, creating the visuals for our clients and bringing ideas to reality from print to web.

Work Motto:
“Bigger isn’t better, better is better.”
~ unknown

Life before SPI:
Straight out of William Paterson University I got a job with The Creative group a talent agency for graphic designers where one of my first clients was SPI. Before that I was designing Books for my professor’s art shows in China.

What’s in my tool belt:
The Adobe suite, a understanding of HTML5, Maya, and a swath of digital painting tools.

  • DIGITAL PAINTING

  • BROADWAY

  • D&D

  • WEIGHT LIFTING

THE OTHER SIDE

Life Motto:
“hard is not relative, hard is hard”
~ Ash Beckham

Alternative Title:
Huber Hero, Gamer, Free Thinker, Babysitter

What I'm About:
Anything Visual from Drawing to 3D modeling to graphics work I’m always working on something, Working-out being active and eating healthy, and exploration I’m always willing to take the long way home just to see something new.

Hidden Talent:
I’m a man of a thousand voices I try to see how far I can push my voice from my normal one, Still working on that handstand but got my off the ground pushups for now.

Tom Gilbert
Director, Interactive Team Leader

I code and manage the web development team.

Work Motto:
“I don’t believe anything, but I have many suspicions.”
~ Robert Anton Wilson

Life before SPI:
Was there such a thing? I freelanced on a lot of different projects ranging from simple HTML to dynamic multimedia ones before starting at SPI. I initially come from a fine art background in sculpture and photography, originally coding was a hobby in the early days of the web and just grew from there.

What’s in my tool belt:
HTML, CSS, JS, AS, Video production, Animation, Audio Production and more.

  • EXPERIMENTING

  • CATS

  • NEVER ENOUGH CATS

  • ORGANIZED CHAOS

THE OTHER SIDE

Life Motto:
“The more Chaotic I am, the more complete I am.”
~ Austin Osman Spare

Alternative Title:
Initiate

What I'm About:
Film, music, art

Hidden Talent:
Noisemaker, Repository of useless knowledge.

Favorite Bands:
Psychic TV, Xiu Xiu, Skinny Puppy

Steve Goodman
Founder and General Manager

I get to do a little bit of everything and come to work every day in awe of what we are able to accomplish as a team!

Work Motto:
“The only place success comes before work is in the dictionary. Clients don’t care how much you know until they know how much you care”
~ David Maister

Life before SPI:
I spent most of my career before The SPI Group at Ogilvy & Mather and BJK&E communications agencies. I describe myself as a ‘reluctant entrepreneur’ having founded SPI Group only to continue serving clients when the agency I was working for decided to eliminate its corporate communications function. It’s an interesting story!

What’s in my tool belt:
Communications strategy and counsel, client service, finding design and technology solutions to communications challenges, innovating and collaborating.

THE OTHER SIDE

Life Motto:
“Treat others as you want to be treated”
~ unknown

Alternative Title:
Chief cook and bottle washer.

What I'm About:
Giving people around me the opportunity to rise to their potential and recognizing that their success is my success, not the other way around.

Hidden Talent:
Sailing, Home design and construction, Day dreaming.

Dana Haase
Director of Project Management

I work with clients and internal team members to manage the execution of digital projects from start to flawless finish.

Work Motto:
“The greatest mistake you can make in life is to continually fear you will make one.”
~ Elbert Hubbard

Life before SPI:
Estate, I planned and executed multi-channel advertising campaigns that supported the company’s marketing objectives. In my previous role at Coldwell Banker as Marketing Communications Manager, I supervised the redesign of the company’s intranet site and executed a comprehensive communication plan to successfully roll out the new site to all user groups.

What’s in my tool belt:
Project management, corporate communications, social media marketing, integrated marketing, brand management, brand strategy.

  • PARIS, FRANCE

  • OLD BARNEY

  • VOLUNTEERING

  • BIG SUR, CA

THE OTHER SIDE

Life Motto:
“Happiness is a warm puppy.”
~ Charles Schulz

Alternative Title:
Project Management Dominatrix

What I'm About:
Being a social butterfly for a good cause. In my spare time, I volunteer my professional skills to support Mt. Pleasant Animal Shelter. I moderate the shelter’s social media accounts (Facebook, Twitter, Instagram) to promote fundraising events, solicit donations and generate adoption inquiries for the animals in their care.

Vacation Spot:
Just about anywhere along the Jersey shore, the Jardin des Tuileries in Paris, McWay Falls in Big Sur, California

Ollie Hartsfield
Senior Director

I lead internal and external web communications projects and strategize, write, edit, and project manage online and print content.

Work Motto:
“Work is most rewarding when it’s viewed as an act of service.”
~ Me

Life before SPI:
25-plus-year communications career spanning nonprofit (the Field Museum of Natural History, Chicago), government (the NJ Division of Consumer Affairs), corporate (AT&T and later Lucent Technologies) and now agency (the SPI Group).
Bachelor’s degree in Communications Arts from Loyola University, Chicago; Master’s degree in Marketing Communications from Roosevelt University, Chicago.

What’s in my tool belt:
Employee communications, executive communications and counsel, writing, editing, project management, media relations.

  • CHOCOLATE

  • DR WHO

  • PEACE

  • WORLD CITIZEN

THE OTHER SIDE

Life Motto:
“Try to be a rainbow in someone’s cloud.”
~ Maya Angelou

Alternative Title:
If plants could talk they’d call me Morticia.

What I'm About:
I love looking for connections in things, seeing how little things play into the bigger picture, and then sharing my understanding of those connections with others.

Hidden Talent:
Memoir writing, dancing, word puzzles.

Sanchi Kabbina
Senior Application Developer

I design and develop webpages and other imagery for print and social media as well as editing images and video as necessary.

Work Motto:
“None of us is as smart as all of us.”
~ Anonymous

Life before SPI:
I was an application developer at Institutional Investor, a leading international business-to-business publisher, focused primarily on international finance. Prior to working on web-based developments, I was an application developer for Unisys Inc, where I worked on the creation of Windows Services using C++ for interaction with telephony boards.

What’s in my tool belt:
ASP, ASP.NET, HTML, XML, C#, C and C++

  • BOOKS AND MUSIC

  • AROUND THE WORLD

  • NAMMA BENGALURU

  • DANCE

THE OTHER SIDE

Life Motto:
“Live and let live.”
~ unknown

What I'm About:
Having pleasant/fun time with family and friends, indoor or outdoor.

Hidden Talent:
Traveling and exploring.

Vacation Spot:
India

Rebecca Keiser
Senior Account Manager

I manage websites by way of design, development and content creation while providing strategic communications insight for website engagement.

Work Motto:
“Growth and comfort do not coexist.”
~ Virginia Rometty

Life before SPI:
I began my career as a PR intern at an NYC-based agency – followed by a communications assistant role at my alma mater, the University of Maryland, Division of Information Technology. I graduated with a B.A. in Communications Studies.

What’s in my tool belt:
Writing for web, proofreading and QA, basic html knowledge, eye for design, Google analytics, Client communications, account management, internal communications.

  • CARIBBEAN

  • TRAVEL

  • MUSIC LOVER

  • YOGA

THE OTHER SIDE

Life Motto:
“The fact that you’re alive is amazing, so you don’t get to be bored.”
~ Louie C.K.

Alternative Title:
Deep Thinker/Musical Philosopher/Wide-eyed dreamer

What I'm About:
I love spending time with my family and friends, listening to music, reading and going on solo travel adventures from hiking locally to international hostel hopping.

Hidden Talent:
Skim-boarding, can rap ice-ice baby in its entirety, inventive cooking and personality typing people.

James Koppenal
Managing Director – Digital Communications

I help clients find the best solution for their communication needs – then make it happen.

Work Motto:
“Dictionary is the only place that success comes before work. Hard work is the price we must pay for success.”
~ Vince Lombardi

Life before SPI:
So long ago… public relations in the consumer electronics industry for a small boutique agency.

What’s in my tool belt:
Corporate communications, online marketing, digital communications, marketing strategy, strategic planning, project management – and an amazing team around me!

  • PHOTOGRAPHY

  • FAMILY

  • CATS

  • AUTO RACING

THE OTHER SIDE

Life Motto:
“Get out of your own way. You have something to do!”
~ Les Brown

Alternative Title:
Dad/Husband/Eccentric Billionaire

What I'm About:
Spending time with my family and finding true joy in the simple things in life.

Daniel Kurpick
Account Coordinator

I support multiple client projects, ranging from editorial activities to website development and social media monitoring.

Work Motto:
“The difference between ordinary and extraordinary is that little extra.”
~ Jimmy Johnson

Life before SPI:
While pursuing a Bachelor’s Degree in public relations from William Paterson University, I interned at Coyne PR and assisted in drafting social media content, media monitoring and media relations. After college, I worked as an Account Coordinator at SmithSolve Communications and supported pharmaceutical clients with media materials, client communications and research. Eventually, SPI became my new home!

What’s in my tool belt:
Developing content, research, social media, media monitoring, project management and design skills.

  • GOLF

  • YANKEES

  • ATLANTIC CITY

  • PIZZA

THE OTHER SIDE

Life Motto:
“It’s not whether you get knocked down, it’s whether you get up.”
~ Vince Lombardi

What I'm About:
Family and friends, spontaneous trips down the shore and being a sports fanatic.

Hidden Talent:
Having the patience to be a Little League umpire.

Jon Lederman
Associate Director

I joined The SPI Group in 2012 with over 30 years of experience in PR, and corporate, employee, and marketing communications. I am highly experienced in brand management and employee communications programs.

Work Motto:
“When you’re through changing, you’re through.”
~ Martha Stewart

Life before SPI:
My experience includes 30 years of corporate, employee, and marketing communications and public relations experience in the healthcare, chemicals and petrochemicals industries. My background includes strategic program development, project management, acquisition communications and brand management for Fortune 1,000 companies.

What’s in my tool belt:
Creative writing, business writing, communications strategy, program and project management.

  • GROUNDS FOR SCULPTURE

  • MY DAUGHTER

  • MY SON

  • HAPPY COUPLE

THE OTHER SIDE

Life Motto:
“No act of kindness, no matter how small, is ever wasted.”
~ Aesop

Alternative Title:
Animal Lover/Pragmatist

What I'm About:
I enjoy spending time with my wife at the Jersey Shore, visiting with my son and daughter, playing with my cats, reading science fiction, adventure and fantasy, listening to pop/rock/folk/new age/classical music, biking and rooting for the Yankees.

Hidden Talent:
Makes a mean French toast.

Deanna Marino
Digital Production Assistant

As part of the design team at SPI, I design and edit imagery for webpages, internal campaigns, social media, e-cards and infographics.

Work Motto:
“Doing what you love is freedom, loving what you do is happiness.”
~ Lana Del Rey

Life before SPI:
Through my work in the beauty industry, I developed skills in client-service and internal office communications.

What’s in my tool belt:
Graphic design through use of Photoshop and Illustrator. CMS and HTML.

  • DELICIOUS SUSHI

  • ARUBA

  • MY BOYFRIEND MIKE

  • MY DAUGHTER SOPHIA

THE OTHER SIDE

Life Motto:
“The secret of having it all is believing you already do.”
~ unknown

Alternative Title:
VP of Everything

What I'm About:
Family. TV series binge watching. Sushi connoisseur. Coffee lover. Celebrity gossip junkie.

Hidden Talent:
Can recite any and every Usher song. Never missed an episode of FRIENDS.

Brittany Martello
Digital Assistant Account Manager

I work on multiple accounts supporting internal communities, managing projects and editorial calendars, developing content, and QA testing.

Work Motto:
“Dream big, work hard, stay focused and surround yourself with good people.”
~ unknown

Life before SPI:
Completed my Bachelor’s degree from William Paterson University a semester early as a communications major with a concentration in public relations. The SPI Group hired me directly after graduating! Prior to working here, I was a social media marketing intern at Avis Budget Group Headquarters, the Career Development Center at my university and at the Borough of Franklin Lakes.

What’s in my tool belt:
Managing the latest social media platforms, as well as Hootsuite, MomentFeed, Canva, QA testing, project management and client communications.

  • CHOCOLATE

  • SUSHI

  • SHOPPING

  • LOVE

THE OTHER SIDE

Life Motto:
“Life isn’t about finding yourself, it’s about creating yourself.”
~ George Bernard Shaw

Alternative Title:
Planner, social media guru, multitasker

What I'm About:
Eating sushi 3-4 times a week, shopaholic, chocolate lover and only listen to songs from the early 2000s.

Hidden Talent:
Kickboxer

Rob Marzulli
Associate Director

I collaborate with clients to develop executive and internal communications as well as strategies that leverage precise messaging and technology.

Work Motto:
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
~ Colin Powell

Life before SPI:
I supported clinical, internal, external and executive communications for Medco Health Solutions and Express Scripts. Before that, I managed internal and external communications at Empire Blue Cross Blue Shield. I’ve also worked for nonprofits and financial services firms.

What’s in my tool belt:
Award-winning internal communications writing, producing/project managing executive thought leadership pieces and annual reports, successfully collaborating with colleagues from middle management to the C-suite.

  • AMOEBA MUSIC

  • LBI

  • METS

  • CEVICHE

THE OTHER SIDE

Life Motto:
“You should bring something into the world that wasn’t in the world before. It doesn’t matter what it is. It doesn’t matter if it’s a table, or a film or gardening. Everyone should create. You should do something, then sit back and say, ‘I did that.”
~ Ricky Gervais

Alternative Title:
Dad, driver, short order cook

What I'm About:
A good laugh, family, listening to interesting music, binge watching House of Cards, the Mets.

Hidden Talent:
Making ceviche, gardeningJ

Vacation Spot:
Long Beach Island, NJ

Edward Maybert
Senior Application Developer

I’m a code shepherd. Herding 26 letters, 10 numbers, and assorted punctuation into the verdant pastures of an application.

Work Motto:
“Be kind, be honest, be trustworthy, help others, and grow from your mistakes – everything else can be learned from a book.”
~ Is that a “motto”?

Life before SPI:
I was told by a psychic I was a “new soul” and have had no past lives, so I’m hoping this isn’t a metaphysical question. Hmmm. “Life” before “SPI”? Is this a riddle? Interesting question, but ok, I’ll play. That would be “LifeSPI”. Oh I get it… “Life’s Pie”. So SPI is the dessert you get after a long meal at the dinner-table of life! Is that it? Did I won?
Ok, for me, that dinner table consisted of, unsurprisingly, programming… both independently, and, well, dependently. I was also an adjunct professor at William Paterson University as well as the New Jersey Institute of Technology.

What’s in my tool belt:
I’m guessing “tools” is the wrong answer here. Ok… my “hammer” (see, I’m playing along) would be C/C++/C#/Objective C/Java/JavaScript/Perl/ActionScript. My, uh, “screwdriver?” would be Maya, ToonBoom, AfterEffects, Unity, 2D/3D animation, modeling, rigging, lighting (are you seriously still reading this?) and all the other web, database, programming paradigm keywords, buzzwords, and acronyms used in this industry.

  • PERSONAL TRAINER

  • MENTAL REJUVENATOR

  • SPIRITUAL UNCHAINER

  • BELT STRAINER

THE OTHER SIDE

Life Motto:
“Two paths diverged in a yellow wood, and I – I took the one less traveled by. And now, now I don’t know where the heck I am!”
~ Anna Quindlen

Alternative Title:
Um. I’m the guy who doesn’t talk much, shies away from crowds, and is socially awkward, but will always smile, and help anyone who asks. I’ll leave it as an exercise for the reader to apply an “alternate title” to that.

What I'm About:
Sounds like a question from to 70’s. I guess being peaceful, hoping others will join me.

Hidden Talent:
I always pick the wrong choice in any 50/50 option given. I can put diesel fuel in a car that doesn’t take diesel at 3 AM in Delaware. (I know it sounds easy unless you realize a diesel pump nozzle isn’t supposed to fit into a non-diesel car gas-hole-thingy.) Oh, and I play piano, write music, paint, sculpt, and make one heck of a lasagna. I can also carve a cantaloupe into a swan, a tomato into a rose, and, if I really have to, fake salsa dancing for 15 minutes.

Cynthia Mueller
Office Coordinator

THE OTHER SIDE

Sonali Munjal
Managing Director, Application Development

I manage the application development group at SPI and am responsible for the architecture, design, and development and support of a wide range of web applications for clients like Bayer, Merck, Pfizer, MDAdvantage, Regeneron, NJ Resources, and National Employment Law Council.

Work Motto:
“The only way to do great work is to love what you do.”
~ Steve Jobs

Life before SPI:
Before joining SPI, I was a web application developer at Logical Design Solutions, Inc. My career began at Citicorp where my responsibilities included requirements analysis, QA and technical documentation. I have a Bachelor’s degree in Accounting from the University of Bombay and a Professional Accounting Degree from The Institute of Chartered Accountants of India.

What’s in my tool belt:
Software architecture and design, requirements analysis, web application development using .Net, PHP, SiteCore, SharePoint, SQL databases, scripting languages.

  • MUMBAI

  • NIAGRA FALLS

  • PARIS

  • ROME

THE OTHER SIDE

Life Motto:
“The mind is everything. What you think you become.”
~ Gautama Buddha

Alternative Title:
Wanna-be architect/interior designer

What I'm About:
The simple life – I love spending time with my family and friends, walking and traveling.

Hidden Talent:
Oil painting on canvas, organization, cooking

Heather Norian
Director of Finance

I manage the day-to-day finances and administration of the company, including client billing, monthly reporting, budgeting, facilities management, human resources and whatever else comes my way.

Work Motto:
“There is a kind of victory in good work, no matter how humble”
~ Jack Kemp

Life before SPI:
Before joining SPI, I worked in the finance department of eChalk, an educational software platform for K-12 schools around the country. Prior to that, I was with U.S. News & World Report magazine.

What’s in my tool belt:
QuickBooks, Microsoft Excel, A BIG GIANT CALCULATOR

  • MAINE

  • TOLEDO, SPAIN

  • SOUTH OF FRANCE

  • LONG BEACH ISLAND

THE OTHER SIDE

Life Motto:
“Two paths diverged in a yellow wood, and I – I took the one less traveled by. And now, now I don’t know where the heck I am!”
~ Benjamin Disraeli

Alternative Title:
Master of Multitasking.

What I'm About:
Traveling, cooking, the beach, and watching soccer.

Hidden Talent:
I can bake a mean soufflé that never fails!

Angela Parente
Project Manager

As part of the editorial team at SPI, I do everything from project management and intranet support to helping create infographics and maintaining websites.

Work Motto:
“Let me just grab a cup of coffee…”
~ Me

Life before SPI:
I started my career in public relations as an intern for the DSM Group, an integrated communications agency in Franklin Lakes, while completing my B.A. in Communications from William Paterson University. Go Pioneers!

What’s in my tool belt:
Client communications, project management, internal communication support, proofreading & QA, proficiency in Sharepoint & Tridion, basic html knowledge.

  • LOVE

  • FAMILY

  • TRAVEL

  • GRONK

THE OTHER SIDE

Life Motto:
“Two paths diverged in a yellow wood, and I – I took the one less traveled by. And now, now I don’t know where the heck I am!”
~ Mark Twain

Alternative Title:
Weekend getaways, Netflix, slice and bake cookies, Groupon, scratch off lottery tickets, more Netflix.

What I'm About:
I can eat an entire Chipotle burrito and still have room for dessert!

Pam Pizarro
Creative Director

Direct and design the visual side of our clients projects, from web design to print and infographics.

Work Motto:
“Anyone who stops learning is old, whether at twenty or eighty.”
~ Henry Ford

Life before SPI:
Usability Consultant for Cendant Corporation, Art Director for Planet Access. Began my design career as a florist.

What’s in my tool belt:
Adobe Suite CC; Unintended PowerPoint and Word Guru, QuarkXPress and just about any other graphics program. Old school html in home site.

  • GOOD WINE

  • GRAND DOG

  • HIKING TO THE TOP

  • LAKE LIFE

THE OTHER SIDE

Life Motto:
“Every little thing, is gonna be alright.”
~ Bob Marley

Alternative Title:
Pixel Fairy

What I'm About:
Kayaking, being outside anywhere, gardening.

Hidden Talent:
Horseback riding, auto repair.

Dream Occupation:
Art curator for a museum or a farmer ( herloom veggies or sheep)

Vacation Spot:
Wildwood crest, or the Gunks

Cinthya Rivas
Web Developer

I like to get my hands on web development, from coding a website from scratch to tweaking WordPress websites.

Work Motto:
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
~ Colin Powell

Life before SPI:
Before joining SPI, I freelanced on different projects. After receiving an bachelor degree in Computer Science at Montclair State University, I started my career in web development where my responsibilities included built web sites using standards-based HTML, CSS and javascript.

What’s in my tool belt:
HTML, CSS, JavaScript, jQuery, and PHP.

  • HIKING

  • LOVE

  • NEPHEWS

  • THE BEACH

THE OTHER SIDE

Life Motto:
“It’s not about the destination, it’s about the journey. Enjoy the ride.”
~ unknown

What I'm About:
I enjoy dancing, traveling, watching movies, hiking and going to the beach.

Hidden Talent:
Like to cook

Vacation Spot:
Ecuador

Anthony Rizzo
Web Developer

I assist in managing the day-to-day workflow of several web sites and content management systems for our clients.

Work Motto:
“Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live.”
~ John F. Woods

Life before SPI:
After receiving an Associate of Science in Graphic Design at the Art Institute of Philadelphia, I started my career in advertising design and eventually a full graphic designer for North Jersey Media Group. I took my experiences to the web with advertising and eventually evolved to web design and development with small local businesses in eCommerce and content management systems

What’s in my tool belt:
Visual communication, photography and video editing, knowledge of front-end development with HTML, PHP, and CSS, basic database management with SQL, and traditional and digital illustration skills.

  • DRAWING

  • HIKING

  • SNORKELING

  • BOARD GAMES

THE OTHER SIDE

Life Motto:
“A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.”
~ Oscar Wilde

Alternative Title:
Cultural Connoisseur, Freethinker, Maverick, Gopher

What I'm About:
Drawing, visiting galleries and art related events, music, concerts, football, soccer, hiking, the shore, and trying different cuisines.

Hidden Talent:
I’m amazing at making horrible puns that make people laugh and finding 80’s references for any situation.

Ellen Sanders
Director, Client Services & Editorial

THE OTHER SIDE

Erik Stagg
Web Developer

I manage web content, implement designs and user interfaces, and edit audio/video.

Work Motto:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
~ Thomas Edison

Life before SPI:
I attended Drexel University and Montclair State University studying Computer Science.

What’s in my tool belt:
Html, Javascript/JQuery, CSS, Php, Adobe Premiere Pro/Audition

  • MUSIC

  • GREAT OUTDOORS

  • DEVILS ARMY!

  • PAINTBALL

THE OTHER SIDE

Life Motto:
“I’m just trying to go through life without looking stupid. It’s not working out too well.”
~ Brian Regan

Alternative Title:
Swiss Army Knife

What I'm About:
I could be found out hiking and playing sports, or playing guitar while binging on Netflix.

Hidden Talent:
I can watch the same movie over and over and still laugh at the jokes.

Dream Occupation:
Luthier and/or music producer

Santino Valenzuela
Senior Web Developer

Responsible for maintenance and implementation of web design mockups.

Work Motto:
“Success Is Dependent On Effort”
~ unknown

Life before SPI:
Prior to joining The SPI Group, Santino worked for Drawing Board Media, LLC. as a Junior Graphic/Web Developer. He has also done freelance work on maintaining and creating websites for small businesses to keep him focused primarily and up to date on advancements in front-end technologies such as HTML, CSS and Javascript.

What’s in my tool belt:
HTML, CSS, Javascript.

  • CODING

  • PHOTOGRAPHY

  • SNOWBOARDING

  • JEEP

THE OTHER SIDE

Life Motto:
“When you want something, all the universe conspires in helping you to achieve it.”
~ Paulo Coelho

Alternative Title:
Untitled

What I'm About:
Aside from development work, Santino can likely be found enjoying outdoor activities.

Hidden Talent:
I see dead people

Julie Weissbach
Director

I help clients define their objectives and identify the best ways to achieve them through strategic communications.

Work Motto:
“Failing to plan is planning to fail”
~ Benjamin Franklin

Life before SPI:
I spent most of my career working in an agency environment helping clients from a variety of industries with strategic internal communications, change management, project management, and process improvement.

What’s in my tool belt:
I can make the complex simple and easy to understand, use visuals instead of words to get a point across, and plan and facilitate a meeting so that it’s worth attending.

  • SILLY CHARLOTTE

  • MY PUPPY ALI

  • LBI SUNSET

  • FAMILY

THE OTHER SIDE

Life Motto:
"…people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
~ Maya Angelou

Alternative Title:
Mommy, Jewels, Dr. Julie

What I'm About:
Family, my daughter Charlotte, my 13-year-old puppy Ali, iced lattes, online shopping, the jersey shore

Hidden Talent:
Harmonizing to just about any song, folding a fitted sheet into a perfect square, diagnosing medical conditions via Google, looking on the bright side of things

Dream Occupation:
Back-up singer