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Press
Release
THE SPI GROUP BEGINS PRODUCT BRANDING AND PR
CAMPAIGN FOR CYTEC
FAIRFIELD, N.J., FEBRUARY 18, 2005- The SPI Group, a full-service
business communications firm, has been retained by Cytec Industries,
Inc., one of the world's leading specialty chemicals and materials
companies, for a product branding and public relations project.
The assignment involves creating a visual identity and articulating
the market position for a new program offered by the company's mining
chemicals group.
"Cytec created a novel technical approach for mineral flotation
which capitalizes on nearly 100 years of flotation experience. This
new approach adds value to our customers and creates a platform
to spur new product development. It is vital that we strategically
position and accurately communicate this program to the market,"
said Gary Thundercliffe, global marketing manager, Cytec Industries,
Inc. "The SPI Group's knowledge, expertise and interest in
our markets make them the clear choice for this assignment."
The SPI Group will collaborate with Cytec to brand and position
the company's new offering to the mining chemicals market. The campaign
will include activities such as strategic positioning, message development,
media relations, trade support, logo creation and collateral design
and development.
"Cytec has created a unique offering that is poised to deliver
significant value to their clients," said Anthony G. Mirenda,
managing director, The SPI Group. "We are thrilled to work
with them on this exciting project and look forward to helping the
company establish and articulate this brand."
About Cytec Industries, Inc.
Headquartered in West Paterson, N.J., Cytec Industries, Inc. (NYSE:CYT)
is a specialty chemicals and materials company with sales of $1.7
billion in 2004. The company's growth strategies are based on developing
technologically advanced customer solutions for global markets including
aerospace, coatings, mining, plastics and water treatment.
About The SPI Group
The SPI Group, founded in 1997, offers clients public relations
and online marketing solutions. The agency offers a full range of
marketing communications services including communications strategy
and planning, public relations, Web site content development and
management, online marketing and design services.
The SPI Group is located in Fairfield, N.J. and has a staff of
15 professionals. In addition to Cytec Industries, the agency's
client roster includes The BOC Group, Pfizer Inc, KeyBank, GE Lighting,
Merck & Co. Inc, Coldwell Banker Real Estate Corporation and
Novartis, among others.
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