Press Release

THE SPI GROUP BEGINS PRODUCT BRANDING AND PR CAMPAIGN FOR CYTEC

FAIRFIELD, N.J., FEBRUARY 18, 2005- The SPI Group, a full-service business communications firm, has been retained by Cytec Industries, Inc., one of the world's leading specialty chemicals and materials companies, for a product branding and public relations project. The assignment involves creating a visual identity and articulating the market position for a new program offered by the company's mining chemicals group.

"Cytec created a novel technical approach for mineral flotation which capitalizes on nearly 100 years of flotation experience. This new approach adds value to our customers and creates a platform to spur new product development. It is vital that we strategically position and accurately communicate this program to the market," said Gary Thundercliffe, global marketing manager, Cytec Industries, Inc. "The SPI Group's knowledge, expertise and interest in our markets make them the clear choice for this assignment."

The SPI Group will collaborate with Cytec to brand and position the company's new offering to the mining chemicals market. The campaign will include activities such as strategic positioning, message development, media relations, trade support, logo creation and collateral design and development.

"Cytec has created a unique offering that is poised to deliver significant value to their clients," said Anthony G. Mirenda, managing director, The SPI Group. "We are thrilled to work with them on this exciting project and look forward to helping the company establish and articulate this brand."

About Cytec Industries, Inc.
Headquartered in West Paterson, N.J., Cytec Industries, Inc. (NYSE:CYT) is a specialty chemicals and materials company with sales of $1.7 billion in 2004. The company's growth strategies are based on developing technologically advanced customer solutions for global markets including aerospace, coatings, mining, plastics and water treatment.

About The SPI Group
The SPI Group, founded in 1997, offers clients public relations and online marketing solutions. The agency offers a full range of marketing communications services including communications strategy and planning, public relations, Web site content development and management, online marketing and design services.

The SPI Group is located in Fairfield, N.J. and has a staff of 15 professionals. In addition to Cytec Industries, the agency's client roster includes The BOC Group, Pfizer Inc, KeyBank, GE Lighting, Merck & Co. Inc, Coldwell Banker Real Estate Corporation and Novartis, among others.

 
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