Press Release

THE SPI GROUP CONTINUES TO GROW

Anthony Mirenda Joins Communications Firm as Managing Director

FAIRFIELD, N.J., May 17, 2004 - The SPI Group, a full-service marketing communications firm, today announced the addition of Anthony Mirenda, managing director, to the agency's staff. Mr. Mirenda is responsible for overseeing the agency's public relations practice area.

With more than 15 years of industry experience, Mr. Mirenda has held senior public relations positions in both corporate and agency capacities. Most recently, Mr. Mirenda was principal of AGM Communications, an independent business communications consulting firm in Edison, N.J. Previously, he was director of public relations for RIA, a division of The Thomson Corporation, New York, N.Y., where he spearheaded all external corporate positioning and internal communications. Mr. Mirenda's established career also includes four years at Ogilvy Public Relations Worldwide, New York, N.Y., where as vice president he was responsible for building and directing a strong business-to-business practice.

"Mr. Mirenda comes to The SPI Group equipped with the necessary skills to develop and implement result-driven, strategic communications programs," said Mr. Steve Goodman, The SPI Group's general manager. "We're very excited to welcome him to the firm. His extensive knowledge of the technology, professional services, business-to-consumer and business-to-business marketplaces truly complements the services we offer our clients."

Mr. Mirenda earned a Master of Business Administration (marketing) degree from Baruch College (The City University of New York) and a Bachelor of Arts degree in communication from the State University of New York (SUNY) at Buffalo. He is an active member of the International Association of Business Communicators (IABC).

About The SPI Group
The SPI Group was founded in 1997 to offer clients traditional and online marketing and public relations solutions. The agency offers a full range of marketing communication services including communications strategy and planning, public relations, Web site content development and management and online marketing.

The SPI Group is located in Fairfield, N.J. The agency's clients include Pfizer, KeyBank, GE Lighting, Merck, Coldwell Banker Real Estate Corporation and Novartis, among others. For more information, please visit The SPI Group's Web site at http://www.spigroup.com.

 
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