| Press
Release
THE SPI GROUP CONTINUES TO GROW
Anthony Mirenda Joins Communications Firm
as Managing Director
FAIRFIELD, N.J., May 17, 2004 - The SPI Group, a full-service marketing
communications firm, today announced the addition of Anthony Mirenda,
managing director, to the agency's staff. Mr. Mirenda is responsible
for overseeing the agency's public relations practice area.
With more than 15 years of industry experience, Mr. Mirenda has
held senior public relations positions in both corporate and agency
capacities. Most recently, Mr. Mirenda was principal of AGM Communications,
an independent business communications consulting firm in Edison,
N.J. Previously, he was director of public relations for RIA, a
division of The Thomson Corporation, New York, N.Y., where he spearheaded
all external corporate positioning and internal communications.
Mr. Mirenda's established career also includes four years at Ogilvy
Public Relations Worldwide, New York, N.Y., where as vice president
he was responsible for building and directing a strong business-to-business
practice.
"Mr. Mirenda comes to The SPI Group equipped with the necessary
skills to develop and implement result-driven, strategic communications
programs," said Mr. Steve Goodman, The SPI Group's general manager.
"We're very excited to welcome him to the firm. His extensive knowledge
of the technology, professional services, business-to-consumer and
business-to-business marketplaces truly complements the services
we offer our clients."
Mr. Mirenda earned a Master of Business Administration (marketing)
degree from Baruch College (The City University of New York) and
a Bachelor of Arts degree in communication from the State University
of New York (SUNY) at Buffalo. He is an active member of the International
Association of Business Communicators (IABC).
About The SPI Group
The SPI Group was founded in 1997 to offer clients traditional and
online marketing and public relations solutions. The agency offers
a full range of marketing communication services including communications
strategy and planning, public relations, Web site content development
and management and online marketing.
The SPI Group is located in Fairfield, N.J. The agency's clients
include Pfizer, KeyBank, GE Lighting, Merck, Coldwell Banker Real
Estate Corporation and Novartis, among others. For more information,
please visit The SPI Group's Web site at http://www.spigroup.com.
|