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SPInsights

Keeping Communication Key

One of the biggest lessons I’ve learned over the last 20 years in this field is that communication is key across all the moving parts of a project. What ultimately makes or breaks a…

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The Changing Brand of Brand Guides

A company, product or initiative’s brand guide plays a big role in helping its visual identity stand out, stay consistent, and be protected. For graphic designers like me it’s a sort-of bible. From the…

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You’ve Got A Friend In Me!

Toward the end of a recent weekly status call, a client asked me if my family and I had any travel plans for the summer yet. I cheerfully replied we did! We were traveling…

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The SPI Group: Almost Legal

But the Lessons We Learned at Two Still Apply at Twenty

SPI Group is 20 this year. This is amazing and terrifying all at the same time. Discussing our age alone could be subject of…

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