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SPInsights

It was late at night in the humid air of a Philippine rural mountainside. We had just finished eating dinner under the stars, after a long day of travel, when the team leader came…

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Keeping Everything on Track

Organization is everything.

I used half a dozen spreadsheets to plan my wedding—one for the guest list, one to track the dinner entrees guests wanted, one to track who to send thank you notes to—you…

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Take your Passion and Make It Happen

Growing up I spent a lot of time watching my mom cook. I loved working in the kitchen—whether it was decorating cakes or making lasagna. I wanted to be a chef when I grew…

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Keeping Communication Key

One of the biggest lessons I’ve learned over the last 20 years in this field is that communication is key across all the moving parts of a project. What ultimately makes or breaks a…

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The Changing Brand of Brand Guides

A company, product or initiative’s brand guide plays a big role in helping its visual identity stand out, stay consistent, and be protected. For graphic designers like me it’s a sort-of bible. From the…

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You’ve Got A Friend In Me!

Toward the end of a recent weekly status call, a client asked me if my family and I had any travel plans for the summer yet. I cheerfully replied we did! We were traveling…

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The SPI Group: Almost Legal

But the Lessons We Learned at Two Still Apply at Twenty

SPI Group is 20 this year. This is amazing and terrifying all at the same time. Discussing our age alone could be subject of…

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