Engage and Empower Remote Employees to Give Back

CHALLENGE​

Ruder Finn, the parent company of SPI Group, wanted to keep employees active and engaged as they worked remotely during the COVID-19 pandemic. The company also wanted to make a donation to COVID-19 relief efforts. 

ACTION​

Seeing opportunity in adversity, SPI Group launched a fitness challenge that: ​

• addressed employees’ health and well-being by encouraging them to keep active​
• built unity among colleagues by enabling them to work together towards a common goal​
• empowered employees with a way to help those in need​

SPI Group developed a mobile-friendly website where employees could:​

• log their workouts​
• upload a photo/caption from their workout that would display in a photo gallery​
• see how much they raised in real time and what charities benefitted​

RESULTS​

In the first few days of the program, more than 20% of employees submitted a workout. Feedback showed employees were excited to take part, felt more connected to one another, and were thankful for having a way to give back.